Going Green: How Green Marketing Can Benefit Your Business and the Planet This article explores the concept of green marketing and how Panasonic can leverage this strategy to further connect with eco-conscious consumers. The undeniable force of globalization has revolutionized industries, but it has also cast a spotlight on pressing social and environmental concerns (Smith, 2023). As technology races forward at an unprecedented pace, businesses constantly grapple with adapting to meet the evolving needs of their customers. Today, one of the most significant shifts in consumer behaviour is the growing demand for environmentally friendly products. People are increasingly opting for sustainable choices to minimize negative impacts on both their health and the planet (Chen & Chen, 2021). Panasonic: Pioneering Green Living Solutions for a Sustainable Future In…
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